THIRD SEMESTER MBA
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THIRD SEMESTER MBA
Subject : Service Marketing
1.
Why is a
Marketing a service base business and is different from marketing a
product-base business? Explain.
2.
What is the
purpose of market research? Explain.
3.
Explain the
factors of Service Delivery.
4.
Discuss the
three aspects to any product or service.
5.
Explain the
phases of the product lifecycle and corresponding technologies.
6. What is Channel Management? Explain the
decisions on the part of the supplier?
Subject : Quantitative Techniques for
Business Analysis
Attend any 4 questions. Each question carries 25 marks
(Each answer should
be of minimum 2 pages / of 300 words)
1.
If statistics are
important to us in our individual lives, how much more important must they be
in the industry and in government, where enormous projects have to be
undertaken, affecting the interests of great companies and entire
nations.Explain.
2.
What are the
advantages and disadvantages of primary and secondary data?Explain.
3.
Give an account
of rules to be followed for collection of data? Give examples.
4.
Explain the use
of averages in statistics.
5.
What is a
probability? Explain.
6.
Explain
the rules of probability.
Subject : Quality Systems Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should
be of minimum 2 pages / of 300 words)
1. Explain Quality characteristics and how it is
classified ?
2. Describe the major facts about quality control
and inspection.
3. Describe the various stages and methods of
inspection.Discuss its advantages and disadvantages.
4. How to be Quality Conscious, Problem Conscious and
Improvement Conscious? Explain.
5. What makes ISO 9000 and ISO 14000 so special? Explain.
6. Why should we affix CE marking?
Explain.
Subject : Managerial Economics
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1.
What is Managerial
Economics ? Explain.
2.
Economist’s
concept of profit is of ‘pure profit’ called’ economics profit’ or ‘just
profit’. Explain.
3.
Explain the
approaches to Consumer Demand Analysis.
4.
Describe the
determinants of Price Elasticity of Demand.
5.
Given the technology,
what happens to the rate of return when more plants are added to a
firm?Explain.
6. Explain the characteristics of
perfect competition.
Subject : Business Environment
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. What are the characteristics of a Business?
Explain.
2. Discuss the basic features of an Economic
System.
3. Describe Mixed Economy or Democratic Socialism.
4. Discuss the characteristics of organisation objectives
understanding of the criteria for effective objectives.
5. Why is environmental scanning a concept from business
management? Explain.
6.
Explain how Environmental
factors interact with each other to accomplish its objectives?
1.
Management Research
You are in charge of promoting a new flavour of tooth
paste yet to be produced in a tooth paste manufacturing unit which sampling
techniques will you use to get the required data from a population.
2.
Quality Systems Management
What are the points
you will keep in mind about the concept of quality control and inspection if
you are the quality systems manager of a rubber products manufacturing unit?
3.
Business Environment
Imagine yourself as a
new businessman what are the objectives of business that you will keep in mind
if you have to launch a new business.
4.
Quantitative techniques for Business
Analysis
Suppose you are
heading a business unit in India which are the points about statistics you will
keep in mind for doing business profitably. In other words what is the
relevance of Business statistics in you venture.
5.
Managerial Economics
Suppose you are the
Marketing Manager of Bayer & Company Ahmedabad, which are the techniques
you will apply in forecasting demand of a product yet to be manufactured.
6. Service
Marketing
Selective
Food Marketing has answered the call and was created to represent the way a
foodservice broker should. As our industry rapidly evolves, yet condenses, the
demand for qualified and experienced representation is great. Selective Food
service Marketing’s philosophy is to execute our principals’ agenda with
thorough operator penetration and effective service to our distributors. A
conservative prospectus of manufacturers, but go to market aggressively to
succeed. What is your vision to represent a food manufacturing company in a way
that they are proud to say that they have Selective Food Marketing services?
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